Jack Daniel's launches campaign to attract UK on-trade sales
23 August, 2017
Jack Daniel’s, of Bacardi Brown-Forman Brands, has launched a UK campaign to ‘Find your Taste of Tennessee’ in the on-trade this summer.
Shahbazkhani is Bacardi Brown-Forman’s head of trade advocacy
01 September, 2016
Bacardi Brown-Forman Brands (BBFB) has announced that Shervene Shahbazkhani is its UK head of trade advocacy.
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Danil Nevsky and Laura Grassulini
Are we missing the real point of on-trade advocacy?
Danil Nevsky and Laura Grassulini discuss the reasons why advocacy is so important when it comes to the bar community
